t was not short. I’m gonna be honest. I got a little bored, and then we hit the AI stuff, and I was fully back in.

A lot of the buzz coming in was about how Apple would enter the AI craze, which it’s been slow to do. And in classic Apple style, they rebranded AI itself, calling their offerings, “Apple Intelligence.”

I thought it was actually really smart. Artificial Intelligence seems like such a lofty term that no one actually understands. Apple Intelligence, to me, feels like “hey, this is something you’re going to find on your iPhone and you’re going to be able to use.” So, it seemed like a friendly introduction.

I’m really interested in Apple’s relationship with OpenAI. Apple has been talking about ‘privacy’ forever, right? And I think that’s served them pretty well. Now, if you’re using Siri and you ask them something that the phone can’t really answer on its own, they will use OpenAI’s ChatGPT4 to answer it. At every point when OpenAI is used, you will have to agree to it. So it’ll say, “can we use ChatGPT to answer this?” You’ll have to say yes. So that it’s very clear that whatever potentially messed up answer you get is not going to be Apple’s fault.   

t was not short. I’m gonna be honest. I got a little bored, and then we hit the AI stuff, and I was fully back in.

A lot of the buzz coming in was about how Apple would enter the AI craze, which it’s been slow to do. And in classic Apple style, they rebranded AI itself, calling their offerings, “Apple Intelligence.” 

I thought it was actually really smart. Artificial Intelligence seems like such a lofty term that no one actually understands. Apple Intelligence, to me, feels like “hey, this is something you’re going to find on your iPhone and you’re going to be able to use.” So, it seemed like a friendly introduction.

I’m really interested in Apple’s relationship with OpenAI. Apple has been talking about ‘privacy’ forever, right? And I think that’s served them pretty well. Now, if you’re using Siri and you ask them something that the phone can’t really answer on its own, they will use OpenAI’s ChatGPT4 to answer it. At every point when OpenAI is used, you will have to agree to it. So it’ll say, “can we use ChatGPT to answer this?” You’ll have to say yes. So that it’s very clear that whatever potentially messed up answer you get is not going to be Apple’s fault. 

A NEW ERA FOR SIRI

I want to ask you about Siri. Siri was sort of the proto AI assistant, but for a lot of us, it failed to live up to that promise. And now, they’re talking about it as like Siri is going to be your personal AI bot. 

I actually looked up when Siri started and it’s way older than I thought it was. I think it’s like 10-plus years old and I was like, “damn, they really never improved this thing”. 

Every big company that’s doing AI, like Microsoft and Google, all seem to think that there’s one way to do it: summarizing your emails. Every time it’s like, “Hey, you won’t have to read your text messages anymore.” And I always think of this scenario where I might send an AI email to someone, and it’ll become just a conversation between two bots where we never actually interact with each other.