The rise of Perplexity AI, the buzzy new web search engine

source: zapier.com  |  image: wikipedia.com

Perplexity’s answer engine is altering the way we interact with the internet and might even one day challenge Google’s search dominance.

Perplexity calls itself a “Swiss Army Knife for information discovery and curiosity,” but it’s essentially an AI-powered search engine. Think of it as a mashup of ChatGPT and Google Search—though it’s not a direct replacement for either. Really, it’s the direction Google is trying to go with Gemini—but less chaotically implemented. 

It works like a chatbot: you ask questions, and it answers them. But it’s also able to seamlessly pull in information from recent articles. It indexes the web every day, so you can ask it about recent news, game scores, and other typical search queries. 

But Perplexity is also a kind of search engine. Instead of presenting you with a list of websites that match your query, Perplexity gives you a short summary answer along with the references it used to create it. In some cases, the summary will be all you need. In others, you’ll want to dive into the different sources.

While Perplexity can’t yet replace a traditional search engine, it’s surprisingly functional and effective if you work within its limits. Here’s what you need to know about it. Continue reading “The rise of Perplexity AI” →